Lifther Career
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Our team

Linda Liu

Founder & CEO

Roger Liu

CTO

Biscuit

Chief Happiness Officer & Freeloader

Why LiftHER Career?

After over two decades of working in both for-profit and non-profit sectors, I've witnessed the barriers that hold many young people back from reaching their full potential—especially at the start of their careers. The challenges are even more pronounced for women and those from immigrant-connected backgrounds. Too often, these bright, motivated students lack the mentorship, networks, and career resources that are crucial for success, leading to long-term underemployment and stalled career growth.


My own story is rooted in overcoming such obstacles. My family arrived in the U.S. with little more than a suitcase, and I became the first in my family to attend college, earn an Ivy League degree, and secure executive roles. Much of my success stemmed from early access to mentors, career training, and key opportunities.  I know how transformative that support can be — and how often it’s out of reach for others.


This is why I founded LiftHER Career. This career launcher is dedicated to creating more equitable access to career-launching opportunities.  Our name reflects a passion for uplifting 'HER' — a symbol of those whose potential has been overlooked or underestimated, regardless of background or identify. Our work is grounded in the belief that when we remove barriers, we create opportunities for everyone.


I'm excited to build a community where the next generation of leaders are supported and empowered to transition from college to career with confidence.

an approach informed by research

Our approach is based on what we've observed works over 20+ years of experience AND what research says matters for career success, especially building professional social capital, the networks of relationships that you have and can access to help you achieve your career goals.

Research Guiding our Approach

A large body of research has influenced our model, but can generally be summarized by the following resources.


  • The Career Arts from higher education expert Ben Wildavsky who proposes that social capital is one of 8 career arts that students must master to make the most of college.


  • Clayton Christensen Institute's framework for measuring student's social capital: size, depth, diversity, and ability to mobilize.


  • Mark Granovetter, Stanford sociologist who first proposed "The Strength of Weak Ties".  Weak ties which power the diversity of networks, are the key to upward mobility.


  • LinkedIn's research on “People You May Know” algorithm which proved the strength of of weak ties.


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